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Agenda
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The two day agenda will focus on the changing trends affecting the evolving Chinese consumer into 2013, benchmarking cross industry brand & marketing strategies, revamping channel strategies (including dynamic social & online media channels) amidst rampant media inflation costs, adapting branding & marketing operations for tier 2 & tier 3 cities while building innovative & stronger brands for commercial success in China |
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| CONFERENCE DAY ONE - 3rd December 2012, Monday |
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| CONFERENCE DAY TWO - 4th December 2012, Tuesday |
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| POST CONFERENCE WORKSHOP - 5th December 2012, Wednesday |
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| MAIN CONFERENCE DAY ONE - 3rd December 2012, Monday |
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| TIME |
AGENDA |
| 08:00 |
REGISTRATION AND MORNING COFFEE |
| 08:50 |
CHAIRMAN'S WELCOME AND OPENING KEYNOTE REMARKS
Arnaud Debane, Managing Director, Superbrands China |
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THE EVOLVING CHINESE CONSUMER INTO 2013 |
| 09:00 |
Keynote: Marketing to China's Rising Affluence
(Invited) Wang Jiangong, Secretary General, Asia Brand Association |
| 09:30 |
Understanding the Chinese Consumer into 2013
Dale Preston, Senior Vice President - Greater China, Nielsen |
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GROWING BRAND EQUITY IN A CROWDED MARKETPLACE |
| 10:00 |
Panel: Growing a Global Brand in China - Making the Move to Grow and Evolve
Moderator
Edward Chau, Senior Vice President - Integrated Solution, Interpublic Marketing
Services
Panellists
Sean Jiang, Managing Director, Harley-Davidson China
Lisa Wilkinson, Managing Director, China Consulting Direct
Elliott Yuen, Partner, Gravitas Partnership
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| 10:45 |
MORNING NETWORKING REFRESHMENTS |
| 11:15 |
Best Branding Practices in China - How Brands Become Strong, Not How Strong Brands Are
Vladimir Djurovic, President, Labbrand |
| 11:45 |
Brand Building Strategies That Are Translating into Real Marketing Value & Share: Harley-Davidson China
Sean Jiang, Managing Director, Harley-Davidson China |
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REVAMPING BRANDING AND MARKETING STRATEGIES |
| 12:15 |
Working with Rapidly Changing Government Business Policies Impacting Advertising and Promotional Activities for Brands in China
Michael H Dardzinski, Counsel, Reed Smith |
| 12:45 |
NETWORKING LUNCHEON |
| 14:00 |
Manage Long Term Relationships With Your Customers � Because Revenues Come From Customers, And Not From Products
Ziv Leinwand, Director of Marketing & Deputy GM, Haier Strauss Water |
| 14:30 |
Panel: Making Localization Work for Your Global Brand in China
Moderator
Arnaud Debane, Managing Director, Superbrands China
Panellists
Vladimir Djurovic, President, Labbrand
Nick Henderson, Senior Client Business Director, Futurebrand Greater China
Karen Low, Head of Brand Communications, Tesco China
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| 15:15 |
Building Brands through Effective Advertising & Sponsoring
Jerome Mazet, Founder and Managing Director, Mandaray Limited |
| 15:45 |
AFTERNOON NETWORKING REFRESHMENTS |
| 16:15 |
Building Brands in China Without Paid Media with Authentic Word of Mouth (WOM)
Asit Gupta, Founder & CEO, Advocacy |
| 16:45 |
Trends In Product Demands And Rising Tier Cities In China - Project Deep Dive
Eve Lo, Chief Knowledge Officer, GroupM China |
| 17:15 |
Panel: Reviewing Expansion Models for Across Different Tier Cities in China
Moderator
George Godula, CEO, Web2Asia
Panellists
Florian Pihs, Senior Planning Director; Strategy, Innovation & Optimization, China, SapientNitro
Angela Au-Yeung, National Digital Manager China, LEE
Sanchuan Wang, Chief Marketing Officer, GAR China Food Division
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| 18:00 |
CHAIRPERSON'S SUMMARY REMARKS AND END OF DAY ONE
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| MAIN CONFERENCE DAY TWO - 4th December 2012, Tuesday |
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| TIME |
AGENDA |
| 08:30 |
REGISTRATION AND MORNING COFFEE |
| 08:50 |
CHAIRMAN'S WELCOME AND OPENING SPEECH
Ben Cavender, Associate Principal, China Market Research Group (CMR) |
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LUXURY SEGMENT STRATEGIES FOR CHINA'S RISING AFFLUENCE |
| 09:00 |
The Evolving Luxury Brand Marketing Landscape and Consumer in China into 2013
Sandy Chen, Senior Research Director, TNS China |
| 09:30 |
Implementing Effective Brand Marketing to Chinese Luxury Consumers in 2nd Tier Cities
Michelle Chen, General Manager, Shen Yang Scitech Premium Outlet Mall (PCD Stores Group) |
| 10:00 |
Integrating Luxury E-Commerce into Your Overall Luxury Brand Strategy in China
Lac Tran, Digital Strategy Director and designate Managing Director, Web2Asia |
| 10:30 |
MORNING NETWORKING REFRESHMENTS |
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TALENT MANAGEMENT IN THE BRANDING & MARKETING INDUSTRY |
| 11:00 |
Panel: Reducing Talent Management Gaps for Brand & Marketing Operations
Moderator
Ronica Wang, Managing Director, The InnoGrowth Group
Panellists
Mickie Leong, VP & Regional Director - Asia Pacific, Ansell Healthcare
Richard Lihe Ye, Chief Brand Officer of Wireless Product Operation, Senior
Director of International Marketing in Product R&D System, ZTE
Catherina Chang, Former Group General Manager, Coca-Cola China Industries Limited
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THE DIGITAL LANDSCAPE AND YOUR BRANDING STRATEGIES |
| 11:45 |
From Social Media to Social Business - How Brands Can Leverage 'Real Time' Social Media Chatter for Superior Business Performance
Sam Flemming, Chairman & Founder, CIC China |
| 12:15 |
Building Your Right Strategy for Effective Social Marketing in China: Social In & Mobile Up - How Does It Work in China?
Donna Li, GM of Strategic Marketing & Media Planning, Renren Inc |
| 12:45 |
NETWORKING LUNCHEON |
| 14:00 |
Digital Marketing Best Practices: The Innovative Engagement Approach - www.pepsitmall.com
Patrick Xiao, Head of Digital, Associate Marketing Director, PepsiCo China |
| 14:30 |
B2C2B Creative Thinking - the How, What and Why Guidelines
Kestrel Lee, Digital Creative Director, Edelman China |
| 15:00 |
Maximizing Marketing by Cross Integration of CRM, IT and Digital Marketing in China
Matt Liao, General Manager - Marketing & Communications, CapitaMalls Asia (China) |
| 15:30 |
AFTERNOON NETWORKING REFRESHMENTS |
| 16:00 |
Developing End to End Marketing Utilizing Traditional Media, Online Media Portals and Social Media with Your Agency
J. Alfonso de Dios, Founder & CEO, Telos Media Works Ltd |
| 16:30 |
Reviewing Methods For Getting More Impact from Your Brand Channel Communications Plan
Paul McNeill, Managing Director and Founder, Skye Media Limited |
| 17:00 |
Closing Panel: Shifting the Paradigm in Management Culture, Brand and Marketing Operations Practices for 'Real' Business Success in China
Moderator
Ben Cavender, Associate Principal, China Market Research Group
Panellists
Matt Liao, General Manager - Marketing & Communications, CapitaMalls Asia (China)
J. Alfonso de Dios, Founder & CEO, Telos Media Works Ltd
Kestrel Lee, Digital Creative Director, Edelman China
Ken Whitaker, Vice President - Sales, Marketing, Research and Engineering, Kimberly-Clark China
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| 17:45 |
CHAIRPERSON'S CLOSING REMARKS AND END OF MAIN CONFERENCE |
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| POST CONFERENCE WORKSHOPS - Day Three - 5th December 2012, Wednesday |
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For more details on this event, please download the conference brochure today. For inquiries, contact Joanna Tan at +65 6899 5041 or email [email protected]. |
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Supporting Partners |
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