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Executive Education
Clariden Leadership Institute
Video Creation And Editing For Marketing Professionals (SG)
Melvyn Tan
Befinity Media
Melvyn Tan, Befinity Media
  • Melvyn was interviewed by Keith de Souza on The Breakfast Show on FM 938NOW. 
  • Melvyn Facilitated Repsol Lubricant’s Annual Asia Pacific Meeting for representatives from 12 different countries including the Philippines, Australia, New Zealand, Taiwan, China. He was invited to provide insights on using social media for growing Repsol’s B2B business revenue.
  • In 2010, Melvyn became one of two Singaporean affiliate partners of the Partnership for 21st Century Skills (P21). P21 is a national organization in the United States that advocates for 21st century readiness for every student.
  • He is a business strategist who also understands video and digital marketing
  • Melvyn is one of the very few in Singapore and Asia/Australia & NZ who have beta access to LinkedIn Live


Melvyn is the founder of Befinity Media, a digital media agency focusing on helping smart businesses accelerate their growth by using videos to dominate search and social. He founded LINE consulting, a boutique strategy advisory firm in Singapore. Leveraging his 14 years of experience as a business strategist, Melvyn and his team formulate strategies to help businesses leverage videos to reach their intended audience.
He’s a highly sought-after trainer and speaker due to his diverse skill set. He is a video evangelist and is LinkedIn’s top video creator in Asia. He is also a growth hacker on Facebook and a vlogger on YouTube. He has spoken at numerous events including LinkedIn local events in Singapore and has conducted training for Institute for Adult Learning, SGH, Centre for Career Excellence, and Citibank.
"Melvyn is one of the finest LinkedIn video strategists I’ve met. He has his heart in it. He is passionate about it. He captures people’s attention. I would highly recommend him to anyone looking for a LinkedIn video strategy."
"Melvyn helped to make the first video for me as an Executive Coach. He has a way of helping me feel more comfortable in front of the camera, Melvyn was also accommodating and helpful during the editing phase. I will advise whoever who worked with Melvyn to have at least 1 phone conversation during the editing phase to align the objective of the video and communicate changes."
Executive Coach

Program Summary

This hands-on workshop will walk you through the essentials of planning, preparing and publishing video content for business and digital marketing. Through practical exercises on storyboarding, scripting, filming and editing, you will participate in the end-to-end process of video production, before demonstrating your newfound proficiency by creating your own social media marketing video, with expert critique on strengths and areas for improvement.


Our experienced video trainer Melvyn Tan will share resources and experience to give you the confidence and understanding to make video a strategic and effective part of your marketing. Under her guidance, you will learn how to realistically and affordably introduce video content into your marketing mix.

Programs, dates and locations are subject to change. In accordance with Clariden Global policy, we do not discriminate against any person on the basis of race, color, sex, religion, age, national or disability in admission to our programs.


Every day, people watch over 100 million hours of video on Facebook, while YouTube brings in nearly 5 billion video views daily. Time spent watching video on Instagram is up more than 80% year over year.  See the immense opportunities that await your brand with video marketing?


Video’s huge popularity and unrivaled ability to forge emotional connections with audiences has long made it a top marketing priority for brands everywhere. Yet the barrier to creating truly effective video marketing content can be high. Apart from equipment and skills, you also need the right approach to conceptualizing, planning and executing video projects, from storyboarding to post-production.


Join us and remove these barriers to tapping the full potential of video marketing. Led by our experienced video trainer Melvyn Tan, this program will take you through the video production process from end to end - via practical exercises on storyboarding, scripting, filming and editing - before putting your newly acquired proficiency to work creating your own social media marketing video.

What You Can Expect

  • Understand the critical success factors and pitfall to avoid in a video marketing strategy
  • Take away tips and tricks to produce concise, impactful videos optimized for social media
  • Learn to develop a storyboard and script that seamlessly weaves in your brand message through group hands-on exercises
  • Analyze the strengths and weaknesses of video editing software
  • Develop the skills and confidence to plan and create useful videos through live demonstrations

Who Will Benefit Most

Senior Level Executives responsible for Video, Content, Social Media, Digital, Marketing, Branding and Communications.

Program Outline

Day 1: 09:00-17:00 | 1 July 2020


Why Use Videos For Your Business

  • Why businesses are choosing to use videos extensively
  • Different use cases of videos for businesses
  • Does it have to be a video?


How To Use Videos For Your Business: Key Considerations?

  • Video works for your business if these conditions are met
  • How to align your business objectives to your video content
  • Hands-on: Participants to identify their business objectives


Know How Your Audience Watches Video

  • Using analytics (YouTube, Facebook, and LinkedIn) to understand what videos your audience are watching
  • Leveraging Facebook Audience Insights to dive deep into audience habits, likes, and behaviors
  • Develop an empathy map based on the research and analytics
  • Hands-on: Participants to use analytics to construct an empathy map of their audience


Storytelling Formula

  • Understand the 3 key elements of great story
  • Storylines used in creating a great story
  • Inject your business' unique value proposition into the story
  • Hands-on: Participants to select their storyline and inject the UVP into the story



Day 2: 09:00-17:00 | 2 July 2020


Video Production Process

  • What to look out for during the video production process
  • Bonus: Live Video - LinkedIn Live, Facebook Live, YouTube Live, Instagram Live - formats, use-case, gear


Planning Your Shoot

  • Understanding the different video formats for different platforms
  • Budget allocation for video production
  • Using the CSI approach in crafting video scripts
  • Hands-on: Participants to use the video script template to craft their script


Filming Your Videos

  • Lighting: how to use soft-light for your videos
  • Audio: the best type of microphones for audio
  • Camera: what cameras to use for filming your videos
  • Hands-on: Participants to use their cellphone to film their videos


Editing Your Videos

  • Software: Demonstration by Facilitator on the use of Camtasia Video Editing Software
  • Color Grading: How to achieve the polished look for your videos
  • Music: Why adding music to your videos can dramatically enhance your videos
  • Rendering: Optimal resolution for your video for various platforms


Optimizing Your Videos

  • Title: How to write the most optimal headlines for your videos
  • Description: How to use keyword research to help your videos rank higher
  • Thumbnail: What type of thumbnails work best
  • Time: When is the best time to upload your videos on LinkedIn, Facebook, and YouTube

CFOs Leadership :
Experience Clariden
Discover how our leadership program has shaped the perspectives of CFOs across Asia
Venue: Shangri-La Hotel, Singapore
Date: 1 - 2 July 2020
Faculty: Melvyn Tan
Early Bird 1: S$1,995 (by 11 May 2020)
Early Bird 2: S$2,295 (by 8 June 2020)
Regular Fee: S$2,595
Group Discount: 2nd participant get 10%, or register 3 participants and 4th participant get a complimentary seat
(1 discount scheme applies)
Note: GST is applicable to participants from Singapore registered companies.
Contact: [email protected]
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