Tom Voirol
Global Head of User Engagement
Reading Room
Tom heads up Reading Room’s creative user experience design practice, including leading the user research phase, conducting interviews and workshops to gather user and stakeholder needs and fully understand target audiences, holding information architecture workshops, developing personas, user stories, collaborative sketches and low-fidelity prototypes, as well as conducting user testing and review.
He also leads clients’ social media engagement, from strategy to monitoring and analysis, policy and guideline development, engagement design, as well as social campaigns.
With his 19 years of experience in digital consulting, Tom has assisted over a hundred corporate, government and nonprofit clients on four continents in their online communications, from online strategy to user research, experience design and CMS implementations.
The key clients Tom has worked with include International Committee of the Red Cross, Zurich Financial Services, Swiss National Bank, Bayer Pharma, Australian Museum, Philips Healthcare, Westpac Group, Microsoft, City of Zurich, National Archives of Australia, Australian Department of Defence, Monetary Authority of Singapore, and Competition Commission Singapore.
As an experienced business and strategy consultant, Tom speaks six languages and holds an MBA from Macquarie Graduate School of Management, one of the top global business schools. He specializes in user engagement, including research, usability and accessibility, information architecture and online strategy, as well as social media.